IG Field - New Sponsor and Name

Ridermania · January 22, 2024, 05:37:21 PM

Investors Group Field is no more!

"Princess Auto Stadium" is the new name and corporate sponsor.

https://www.winnipegfreepress.com/breakingnews/2024/01/22/bombers-home-getting-new-name

blue_gold_84 · January 22, 2024, 06:19:01 PM

What a lousy new name. $:-\$

The Zipp · January 22, 2024, 07:01:22 PM

I love the actual store and from I have heard it is a very well run and respected business...Don't love the "Princess" part but I am an oldish man so maybe I just need to give it some time...

Jesse · January 22, 2024, 07:07:55 PM

I hate naming rights so much.

Throw Long Bannatyne · January 22, 2024, 07:12:34 PM

Quote from: The Zipp on January 22, 2024, 07:01:22 PMI love the actual store and from I have heard it is a very well run and respected business...Don't love the "Princess" part but I am an oldish man so maybe I just need to give it some time...

Princess Auto's original business location was on Princess St., which was named after Princess Louise Duchess of Argyll, daughter of Queen Victoria and wife to the Marquis of Lorne; see also Argyle Street, Lorne Avenue and Louise Street.

Now you know.

ModAdmin · January 22, 2024, 07:19:53 PM

Princess Auto is a Canadian retail chain specializing in farm, industrial, garage, hydraulics and surplus items. Headquartered in Winnipeg, Manitoba, Princess Auto owns and operates 54 stores in ten provinces plus a national call centre and an online store.

Sir Blue and Gold · January 22, 2024, 07:28:12 PM

They are a success story that kept their corporate offices in Winnipeg which makes them an ideal fit as far as I'm concerned. I bet it's not cheap.

drahgon · January 22, 2024, 07:37:32 PM

Quote from: The Zipp on January 22, 2024, 07:01:22 PMI love the actual store and from I have heard it is a very well run and respected business...Don't love the "Princess" part but I am an oldish man so maybe I just need to give it some time...

This.

Quote from: Jesse on January 22, 2024, 07:07:55 PMI hate naming rights so much.

But also this.

Waiting for the "Power Fist" play of the game... For anyone not familiar to Princess Auto, they have their own line of tools branded "Power Fist", similar to Canadian Tire's Mastercraft brand.

blue_gold_84 · January 22, 2024, 08:13:05 PM

"Your Blue Bombers have entered the Power Fist Red Zone, brought to you by Princess Auto."

Blegh.

buckzumhoff · January 22, 2024, 10:21:39 PM

I like the new name. Better than ig field .

Blueforlife · January 22, 2024, 11:28:16 PM

A good partner for the working class older male who frequents the stores and attends many games. I'm sure it also works for other demographics. I like the move and this makes a lot of sense. The Bombers need these type of respected business partners. Good move. Looking forward to the promos, already seen them around last year.

TBURGESS · January 22, 2024, 11:44:16 PM

The PAS field?

The Zipp · January 23, 2024, 01:16:36 AM

Hope dark days aren't ahead...I liked IG Field and we had success there. Names mean nothing but sometimes it seems it does.

How about PA Power Fist Stadium

I guess it's better than Dollar Tree Stadium...dollarama place...Salisbury house stadium...hallway medicine stadium

I suppose we will see a bunch of Empty Cup booths at the stadium.

TecnoGenius · January 23, 2024, 01:49:47 AM

Quote from: TBURGESS on January 22, 2024, 11:44:16 PMThe PAS field?

Haha, yup. Well, nope, it'll just be PAS. Just like it was previously IGF (even though they tried to tell us not to say that in its final year).

So now it'll be "the game @PAS". "Meet you all @PAS".

Meh, I guess it'll grow on us? IGF was always a bit of a mouthful, but the rare letters and rarer-combo made it unique and easy to know what one was talking about.

PAS has some problems like:
1. "paw": Will it become like The Pas. "Meet you at the PAS".
2. "pass": Or "I'll take a hard PAS". "Why can't Zach complete a PAS today?"

Actually, I kind of like The Pas (Paw) as it, too, is undeniably Manitoban.

TecnoGenius · January 23, 2024, 01:55:19 AM

Quote from: drahgon on January 22, 2024, 07:37:32 PMThis.

But also this.

Waiting for the "Power Fist" play of the game... For anyone not familiar to Princess Auto, they have their own line of tools branded "Power Fist", similar to Canadian Tire's Mastercraft brand.

This is awesome! You make it sound hokey, but it actually will be kind of cool & funny, in a Winnipeg sort of way.

The Power Fist Hit of the Game! What else can they come up with...

I really like this move, as the demographic for WFC fan didn't venn-diagram very well with IG customers. But I bet a huge whack ton of WFC fans have been to Princess Auto in the last 5 years.

I just told my non-football fan buddies who I'm always trying to evangelize, most of whom like Princess Auto, and they love the idea!! I'm going to use it as leverage to get them to buy a ticket or 2 this season.

Maybe on Princess Auto gift card night(s)!

And we should all be happy a Manitoba born & based company took over the name. I can think of far worse scenarios. Good job to all involved!