The players are still plastered with advertisements on every other piece of equipment they're paid to use, I'm not sure what makes Ford or McDonalds any worse than Nike/Reebok/Adidas/CCM/etc... Some could argue the latter are far worse than the former.
We're also posting on the board of a team who has advertisements on their jerseys. They are barely noticeable. I bet if you pulled aside random fans after a Bomber game and asked them what companies were featured on each teams jersey they wouldn't be able to even tell you.
How are the latter worse than the former? A player uses Reebok skates, Warrior gloves, and a CCM helmet. You or I could go to the store and buy the same gear for our own use and both versions have ads on them representing the manufacturer of that specific item. Similarly, a player's jersey has the Reebok insignia on it just like the jersey you or I could buy. How is that in any way similar to Ford or McDonald's slapping ad bars on that jersey?
And for the record, I despise the ads on CFL jerseys. Thankfully, they're small and somewhat easy to overlook, similar to what we saw on the Moose jerseys before the Jets returned. By contrast, what the NHL has purportedly put forward is a design similar to what we see in Europe, the KHL, and IIHF tournaments like the Spengler Cup. Most of those jerseys are hideous and the ads, IMO, take away from the appeal of the jersey. A similar approach to NHL jerseys would result in a similar reaction, at least from me.
I understand sponsorship and all that crap to make more money. But it doesn't appeal to me. Take NFL regular season jerseys, for example. Besides the Nike swoosh, numbers and a namebar, that's it. I'll take that any day. Just my two cents, though.