Not super inspiring, not warm or fuzzy, but maybe he's the brainiac problem solver with his finger on the pulse the CFL needs to move forward.
Time will tell.
Sounds like he understands the CFL football landscape, fan retention and recruitment and has been in the communication business for 20 years, and loves football and the league. Let's see what he can do!!
This is better, hopefully he can shed the suit and tie and function outside of Toronto. His first trip should be to Hamilton, to rub elbows with the heathens.