A New Era: CFL announces landmark media agreements in Canada and globally

[Tecno]

As to youtube, once a live event has aired, it has little value.  So no reason youtube would not have it as content (either free with commercials, or commercial free with paid subscription).  Youtubers get paid big bucks for content for just this reason.

Except if that was the plan then it would have been in the league presser where they dedicated a whole section to hyping up their youtube plans.

And the games absolutely have value after 0:00's on the clock.  If you told every fan here they could watch on YT for FREE later that night or the next day, there's a huge chunk who wouldn't pay DAZN anything.  Just wait a few hours or until you wake up on Sun, and watch then for free.  In fact, that would placate many and deflect a ton of this blowback.

Heck, I almost never watch a CFL game until it's over... even the odd WPG game.  My schedule makes it difficult.

DAZN would have to be insane to allow free YT replays as it would cut their "new subscribers" dreams down by massive amounts.  Would you, as CEO, sign a $25M contract to have your vids streamed to people for free instead?

Nope, mark my words, DAZN will have a team of people scouring YT at all hours issuing (c) takedown orders.  There will be nothing left of the CFL on YT.  I bet even the fan-made "condensed highlights" will disappear.  See: Olympics.  You can't find squat on YT when that's on.

[Tecno]

Hey, did the league just state the headline 83 million number without breaking out precisely the amount dazn is contributing? Everyone is assuming TSN is the normal 50 mill and dazn brings the new 33 mill. But what if TSN is actually 65 and dazn only 18? Or some similar number.

The way it's being presented right now we're being led to think of the cost and pain of subscribing to dazn may be worth it to support the league financially to the tune of 33 mill. You would have to think that if the dazn number was much smaller, a lot of people would be less supportive?

Surely with all the inflation since the last tsn deal like 5 years ago the Commish would have gotten an increase out of them this go round?

[Tecno]

The deal is for 21 games exactly, to mirror the 21 weeks exactly. They will self produce, which virtually guarantees 1 crew.

Thus this means that the league will purposely schedule exactly one game each Saturday, with no Saturdays off.

This week be quite a change, as normally there are some Saturdays with zero and some with two games.

It also means the schedule will be built around this requirement. To maximize subscriptions they will demand the big draw games will be scheduled Saturday. Also, they will try to get an even mix of teams to suck in every market. I doubt any one team will only have zero or one Saturday game.

The money be all fine and good, but the hidden cost is the league loses a lot of autonomy.

[Jesse]

The deal is for 21 games exactly, to mirror the 21 weeks exactly. They will self produce, which virtually guarantees 1 crew.

Thus this means that the league will purposely schedule exactly one game each Saturday, with no Saturdays off.

This week be quite a change, as normally there are some Saturdays with zero and some with two games.

It also means the schedule will be built around this requirement. To maximize subscriptions they will demand the big draw games will be scheduled Saturday. Also, they will try to get an even mix of teams to suck in every market. I doubt any one team will only have zero or one Saturday game.

The money be all fine and good, but the hidden cost is the league loses a lot of autonomy.

The league never had autonomy, but yes it's another seat at the table and something else to work around. I'm fully expecting the Riders and Bombers to see the lion share of Saturday away games.

[Tecno]

The league never had autonomy, but yes it's another seat at the table and something else to work around. I'm fully expecting the Riders and Bombers to see the lion share of Saturday away games.

I wonder how tsn is going to feel about losing banjo bowl, etc. I guess the winner is whichever company put the best games in their contract.

[theaardvark]

Except if that was the plan then it would have been in the league presser where they dedicated a whole section to hyping up their youtube plans.

And the games absolutely have value after 0:00's on the clock.  If you told every fan here they could watch on YT for FREE later that night or the next day, there's a huge chunk who wouldn't pay DAZN anything.  Just wait a few hours or until you wake up on Sun, and watch then for free.  In fact, that would placate many and deflect a ton of this blowback.

Heck, I almost never watch a CFL game until it's over... even the odd WPG game.  My schedule makes it difficult.

DAZN would have to be insane to allow free YT replays as it would cut their "new subscribers" dreams down by massive amounts.  Would you, as CEO, sign a $25M contract to have your vids streamed to people for free instead?

Nope, mark my words, DAZN will have a team of people scouring YT at all hours issuing (c) takedown orders.  There will be nothing left of the CFL on YT.  I bet even the fan-made "condensed highlights" will disappear.  See: Olympics.  You can't find squat on YT when that's on.

"On Demand" is not a thing for sports.  Once the result is known, the value of the property goes to near zero.  The only ones that watch replays of games are very very hardcore fans.  So, content value of "used" games is almost zero for a sports network, except maybe late night replay filler, but for Youtube, any content is gold.

[Sir Blue and Gold]

"On Demand" is not a thing for sports.  Once the result is known, the value of the property goes to near zero.  The only ones that watch replays of games are very very hardcore fans.  So, content value of "used" games is almost zero for a sports network, except maybe late night replay filler, but for Youtube, any content is gold.

Also why sports dominates media buying now and why the value of the sports properties have accelerated well beyond inflation or even the 7-10% market growth measurements over the last decade or so.

It's really one of the only things that drives lives viewership on tv these days which is why the CFL can split their property and get substantially more.

And any qualified media buyer will tell you that attention is still highest on big screen formats and probably always will be.