Winnipeg Football Club Posts $12.1 Million Operating Profit

[ModAdmin]

Winnipeg Football Club Posts $12.1 Million Operating Profit, Invests $8.4 Million in Capital Improvements at Princess Auto Stadium

WINNIPEG, MB., April 15, 2026 – The Winnipeg Football Club today released its 2025 Annual Report, announcing an operating profit of $12.1 million and an $8.4 million investment in capital improvements at Princess Auto Stadium.

"We are extremely proud of our financial results for 2025, strengthened by a sold-out season that averaged more than 33,000 fans per game," said President & CEO Wade Miller. "These results are a testament to the continued support of our season ticket members, corporate partners, and fans. They are the reason this Club remains strong, on and off the field."

In 2021, the Club entered into an agreement with the Government of Manitoba and Triple B Stadium Inc. establishing a Capital Fund dedicated to long-term stadium maintenance and improvements. In 2025, the Club allocated $11.9 million to the Capital Fund and $1 million to its Operating Reserve, for total allocations of $12.9 million, equaling the Club's overall profit for the year.

Total operating revenue in 2025 reached $82.8 million, an increase of $28.1 million over the prior year, driven by the Club's hosting of the 112th Grey Cup and 2025 Grey Cup Festival. Operating expenses rose to $70.7 million, up from $47.7 million in 2024, an increase of $23.0 million, also attributable to hosting the Grey Cup.

Those strong results allowed the Club to move forward with significant upgrades. In 2025, $8.4 million was invested in stadium projects including a new players' lounge, HVAC remediation, additional contactless security screening devices, and concessions equipment to improve capacity and speed of service.

Looking ahead, the Club has just completed installation of two new high-resolution video boards at Princess Auto Stadium. "These new boards elevate the game-day atmosphere and enhance how our fans experience football at Princess Auto Stadium," said Miller. "The image quality is significantly better, and they integrate seamlessly with the ribbon boards we added last season. We are committed to continuing to invest in our stadium and improving the fan experience every year." Fans can also look forward to a redesign of the Rum Hut, loge seat replacement, a new food and beverage point-of-sale system, and a new BBQ stand serving smash burgers and other favourites.

"The Winnipeg Football Club has a strong history of financial stability," said Miller. "We are the financial stewards of Princess Auto Stadium, committed to the ongoing investment in capital maintenance and improvements to ensure it remains the best stadium in the CFL and delivers the best fan experience in the country."

[Throw Long Bannatyne]

Winnipeg Football Club Posts $12.1 Million Operating Profit, Invests $8.4 Million in Capital Improvements at Princess Auto Stadium

WINNIPEG, MB., April 15, 2026 – The Winnipeg Football Club today released its 2025 Annual Report, announcing an operating profit of $12.1 million and an $8.4 million investment in capital improvements at Princess Auto Stadium.

"We are extremely proud of our financial results for 2025, strengthened by a sold-out season that averaged more than 33,000 fans per game," said President & CEO Wade Miller. "These results are a testament to the continued support of our season ticket members, corporate partners, and fans. They are the reason this Club remains strong, on and off the field."

In 2021, the Club entered into an agreement with the Government of Manitoba and Triple B Stadium Inc. establishing a Capital Fund dedicated to long-term stadium maintenance and improvements. In 2025, the Club allocated $11.9 million to the Capital Fund and $1 million to its Operating Reserve, for total allocations of $12.9 million, equaling the Club's overall profit for the year.

Total operating revenue in 2025 reached $82.8 million, an increase of $28.1 million over the prior year, driven by the Club's hosting of the 112th Grey Cup and 2025 Grey Cup Festival. Operating expenses rose to $70.7 million, up from $47.7 million in 2024, an increase of $23.0 million, also attributable to hosting the Grey Cup.

Those strong results allowed the Club to move forward with significant upgrades. In 2025, $8.4 million was invested in stadium projects including a new players' lounge, HVAC remediation, additional contactless security screening devices, and concessions equipment to improve capacity and speed of service.

Looking ahead, the Club has just completed installation of two new high-resolution video boards at Princess Auto Stadium. "These new boards elevate the game-day atmosphere and enhance how our fans experience football at Princess Auto Stadium," said Miller. "The image quality is significantly better, and they integrate seamlessly with the ribbon boards we added last season. We are committed to continuing to invest in our stadium and improving the fan experience every year." Fans can also look forward to a redesign of the Rum Hut, loge seat replacement, a new food and beverage point-of-sale system, and a new BBQ stand serving smash burgers and other favourites.

"The Winnipeg Football Club has a strong history of financial stability," said Miller. "We are the financial stewards of Princess Auto Stadium, committed to the ongoing investment in capital maintenance and improvements to ensure it remains the best stadium in the CFL and delivers the best fan experience in the country."

As a non-profit they are in a good position to to get in front of the financial downturn and reduce ticket and concession prices.

[Blue In BC]

As a non-profit they are in a good position to to get in front of the financial downturn and reduce ticket and concession prices.

Don't count on that.  Price might not rise or rise as much but seldom go down. Great work by management running the show.

[peg_city]

Don't know if prices are the issued. It costs me $300 for my season tickets and I probably spending another $300 a season on food/drinks. That's not terribly expensive for 10 evenings a year.

For a Jets game I probably spend between $100-$115 a game.

[Jesse]

As a non-profit they are in a good position to to get in front of the financial downturn and reduce ticket and concession prices.

As mentioned in the article, the funds are allocated back into the stadium or set aside for future reserves.

[Blueforlife]

Turning into a cash cow baby!

[dd]

wow, $12 million to the good, it would be nice if they issued a season ticket discount in reflection of this, give something back to those who supported you.

[Tecno]

wow, $12 million to the good, it would be nice if they issued a season ticket discount in reflection of this, give something back to those who supported you.

If you're selling out every game, that's the market telling you to RAISE your prices, not lower them.  Demand is exceeding supply.  Supply is set in stone.  Only way to balance it is to raise prices.

Not that I'm advocating that, but it's the logical thing to do.

It's EDM with its glut of supply and low demand that should be lowering prices.

[Tecno]

Don't count on that.  Price might not rise or rise as much but seldom go down. Great work by management running the show.

I've been to 6 CFL stadiums in the past 7 years.  We're the cheapest or one of the cheapest for concessions.  Pop & food, for example, is much more expensive in SSK.  They really gouge there.

Things like Shawarma Khan are a really good deal still and I'm glad Khan and WFC are holding the line on inflation.  (Though I do expect a small increase again this year.)

[Tecno]

If there's a President Of The Year in CFL, it needs to go to WM (many years running!).  This stuff doesn't just happen because you're winning (watch there being empty seats still in SSK and MTL next season).  WM & WFC are making all of the right moves.

Now... how much of that is stolen by the CFL to "equalize" to the "poor"  (billionaire-owned) teams?  Or does this number already take that into account?

P.S. Still have no idea what a "loge" seat is... is that the ones on the same plane as the 100-level concourse?  Or the special sponsored EZ roof seating or something?

[Tecno]

Oh ya, and clearly the GC pays off, especially here.  Maybe time to think about increasing the frequency from every 10 years...  SSK/CGY/HAM are all hosting it more often.

Glad to see we turned the increased rev/exp into a juicy increased profit.