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Author Topic: ESPN Television Contract  (Read 512 times)
Fire101
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« on: May 16, 2019, 11:55:24 PM »

Anybody know how much money the CFL is getting for it's television contract with ESPN?

https://www.cfl.ca/2019/01/14/cfl-espn-espn-networks-multi-year-agreement/

https://3downnation.com/2019/01/14/with-u-s-ratings-up-cfl-set-to-sign-new-deal-with-espn-report/

According to both links the CFL only averaged 163,000 viewers on ESPN2. With roughly half of the league being American you would assume the ratings would be much higher. This is why Ambroise should be able to convince the league and the PA to start the season earlier, better weather should result in higher attendance and safer playing conditions (see last year's Grey Cup), and a potential television deal with the American-based NFL network.

At the same time he is pushing hard for global players and global television contracts.
« Last Edit: May 17, 2019, 12:18:28 AM by Fire101 » Logged
TecnoGenius
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« Reply #1 on: May 17, 2019, 03:22:05 AM »

According to both links the CFL only averaged 163,000 viewers on ESPN2.

Sounds bad, but hey, that's 163k people watching CFL that otherwise wouldn't be!  Although... once you subtract the number of CFL players' own family & friends watching, I wonder what the number is?

1?  Just Chevelle?   Grin Grin  Joking, seriously, I'm sure many Americans like to watch some CFL in the off-season and follow some of their favorites from US colleges.

And none of these stats capture the people pirating the games (tsk tsk).
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Sir Blue and Gold
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« Reply #2 on: May 17, 2019, 01:03:35 PM »

Anybody know how much money the CFL is getting for it's television contract with ESPN?

https://www.cfl.ca/2019/01/14/cfl-espn-espn-networks-multi-year-agreement/

https://3downnation.com/2019/01/14/with-u-s-ratings-up-cfl-set-to-sign-new-deal-with-espn-report/

According to both links the CFL only averaged 163,000 viewers on ESPN2. With roughly half of the league being American you would assume the ratings would be much higher. This is why Ambroise should be able to convince the league and the PA to start the season earlier, better weather should result in higher attendance and safer playing conditions (see last year's Grey Cup), and a potential television deal with the American-based NFL network.

At the same time he is pushing hard for global players and global television contracts.

Why would we assume that? The AAFL just got killed and that was an American league featuring American rules played in American cities with American fans in mind. The CFL doesn't have any of that going for it. If you want a sense of how hard it would be to carve out market share in the US, then just look to the AAFL example. It is likely impossible to move the needle in any meaningful way down there even with buckets of cash (which we don't have anyway).
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66 Chevelle
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« Reply #3 on: May 17, 2019, 03:36:18 PM »

part of the problem with the ESPN deal is there is no rhyme or reason as to when they may air a game in the first place... they are trying to push all of their viewers to their PAID app... even if they were to just air 1 game per week regularly I think you would see numbers go up...

also, since all viewers via their app can only be measured or verified by them, there is no reason for ESPN to give true numbers as it would only end up with them having to pay more in future contracts...

make no mistake, ESPN doesn't want to create a following via cable TV, they most definitely want to create viewership via their app...
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just because you can doesn't mean you should...
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